Priority + Lifestyle Privileges
A luxurious and exclusive travel and lifestyle magazine tailored to a distinguished, jet-set audience. This award-winning publication captures the essence of luxury lifestyles and special experiences with high-quality writing, sophisticated design and exquisite photography.
Frequency: Priority: Four times a year (Published January, April, July & October), Lifestyle Privileges: Twice a year (Published October-March, April-September)
Readership: Priority: 915,000* per issue *include premium passengers onboard SIA flights
Circulation: Lifestyle Privileges: 50,000 per issue
Distribution: Priority: Direct mail delivered to PPS Club members. Exclusively available onboard SIA Suites + First Class and in SilverKris Lounges worldwide. Lifestyle Privileges: Direct mail to membership address together with Priority. Also available in Flipbook format
INCREASED REACH exclusively available onboard SIA Suites & First Class, and now in SilverKris Lounges worldwide
PREMIUM READERS coveted PPS Club membership is by invitation only
PRIORITY & LIFESTYLE PRIVILEGES are the only publications sent via direct mail to SIA’s elite-tiered frequent flyers
A luxurious and exclusive travel and lifestyle magazine tailored to a distinguished, jet-set audience. This award-winning publication captures the essence of luxury lifestyles and special experiences with high-quality writing, sophisticated design and exquisite photography. Each quarterly issue covers premium topics such as travel, gourmet food & drink, arts & culture, wellness, fashion, collecting and luxury motoring.
We showcase the very best from the world of premium travel and lifestyle: Notes of Luxury: an opening section dedicated to cutting-edge, insider news and trends from around the world.
City Insider: recommended new luxury hotels, restaurants, bars and attractions in a major SQ destination | Travel News: new premium openings, events, luxury travel-related products | Best of Singapore: premium local events, openings and happenings in forthcoming months | The Review: first-person report of a new luxury opening or launch | Style Trends: review of latest luxury products such as timepieces/jewellery/fashion/cars.
True luxury is often a rare or unique experience rather than something simply bought off the shelf. All featuring award winning international writers and extensive use of high-quality photography. Topics covered include the following: Travel: in depth SQ destination articles | Ultimate: the very best global examples on a premium topic | Gastronomy: a close study of an international food & beverage trend | Experience: first–person impressions of an SQ destination by award-winning travel writers | Pursuit of Perfection: profile/interview of an outstanding international creative talent
This luxury catalogue is a personal guide to a host of benefits, services and premium privileges from distinguished companies around the world – all of them exclusive to Singapore Airlines’ PPS Club members.